Seven Seas is a legacy health supplement brand best known for its cod liver oil, trusted across generations for immunity, bone, and heart health. Over time, its visual identity became dated and disconnected from today’s wellness-driven consumers. I reimagined the brand as Zestful, a modern, inclusive identity that celebrates vitality, balance, and everyday wellness for all ages. The rebrand repositioned the product from a traditional medicinal supplement to a vibrant lifestyle brand, emphasising holistic health through energetic visuals, a positive tone, and contemporary design that aligns with the modern consumer’s focus on proactive self-care.